Which types of stores are suitable for TikTok
Created on 2024.12.16
Fashion and Beauty
Clothing: TikTok users have a high level of interest in fashion dressing, whether it's daily casual wear, sportswear, formal wear, or distinctive ethnic clothing, niche style clothing, etc., all have a market. For example, some clothing with popular elements (such as tie-dye, prints, asymmetric designs, etc.), or clothing suitable for specific occasions (such as parties, vacations, workplaces, etc.) are easy to attract users. Promoting through web celebrity dressing displays, fashion challenges, etc., can quickly attract users to make purchases.
Accessories: including jewelry (necklaces, bracelets, earrings, rings, etc.), hats, scarves, belts, glasses, etc. These accessories can enhance the overall look and are relatively affordable, with a short purchase decision cycle. For example, some unique designed accessories, such as personalized necklace pendants, creatively shaped earrings, etc., can easily attract attention and purchases on TikTok.
Cosmetics: lipstick, eyeshadow, foundation, blush, and other cosmetics are popular categories. Users enjoy watching makeup tutorials by internet celebrities, product swatches, and other content to understand product effects and generate purchase desires. In addition, cosmetics are updated quickly, and new products easily spark topics and discussions on TikTok, driving sales.
2. Household items and home decorations
Household items: such as bedding (sheets, duvet covers, pillowcases, etc.), towels, bath towels, carpets, floor mats, etc., these products are daily necessities for families, and user demand is stable. Businesses can attract users to purchase by showcasing the materials, comfort, design, and other features of the products. For example, a soft and comfortable, exquisitely patterned bedding set, or a carpet with anti-slip function and easy cleaning can attract users' attention on TikTok.
Kitchen supplies: including pots and pans, knives, tableware, kitchen appliances, etc. Food-related content is very popular on TikTok, so there is a large market demand for kitchen supplies. For example, a good non-stick pan, a set of exquisite tableware, or a practical small kitchen appliance (such as a juicer, food processor, etc.) can be promoted through influencer cooking demonstrations, product recommendations, etc.
Home Decor: such as decorative paintings, ornaments, vases, curtains, etc., these products can add beauty and personality to the home environment. Users like to share the process and results of home improvement on TikTok, so home decor products can be well integrated into related content for promotion. For example, a decorative painting with artistic flair, a unique ornament, can all enhance home decor and attract users to make purchases.
3. Technology and electronic products
Mobile phones and accessories: Mobile phones are indispensable electronic products in people's daily lives, and there is also a great demand for mobile phone accessories such as phone cases, screen protectors, chargers, earphones, etc. On TikTok, users pay high attention to the styles, functions, and quality of mobile phone accessories. Products with creative designs (such as cartoon character phone cases, luminous phone cases) and high performance (such as fast chargers, noise-canceling earphones) are favored by users.
Digital products: including cameras, tablets, game consoles, smart watches, etc. These products have high technological content and entertainment value, suitable for promotion on TikTok by showcasing the products' features, usage scenarios, etc. For example, a camera with high-definition shooting capabilities, a powerful tablet, or a smart watch with various sports monitoring functions can attract users' attention and purchases.
Smart home products such as smart speakers, smart light bulbs, smart door locks, smart cameras, etc. With the popularization of the concept of smart homes, more and more users are starting to pay attention to and purchase smart home products. On TikTok, businesses can attract users to purchase by showcasing the smart features and convenience of the products. For example, a smart speaker that can be controlled by voice commands, a smart light bulb that can be controlled remotely, can bring convenience to users' lives and are welcomed by users.
4. Food and Beverage
Snacks: chips, nuts, chocolates, candies, and other snacks are popular products on TikTok. Users enjoy watching internet celebrities try and recommend snacks, thus understanding the taste, flavor, and other characteristics of snacks and generating a desire to purchase. For example, some snacks with unique flavors (such as spicy chips, durian-flavored chocolates, etc.) and healthy concepts (such as sugar-free candies, low-calorie nuts, etc.) are easy to attract attention and purchases on TikTok.
Beverages: coffee, tea, fruit juice, carbonated drinks and other beverage products also have a certain market demand. Businesses can attract users to purchase by showcasing the production process, taste, efficacy, etc. of beverages. For example, a uniquely flavored coffee, a tea beverage with health benefits, or a refreshing and tasty fruit juice can all attract users' attention on TikTok.
Specialty Foods: Foods with regional characteristics, such as Chinese hot pot base, snail noodles, Japanese sushi, Korean kimchi, etc., also have a certain market on TikTok. These foods have unique flavors and cultural backgrounds, which easily arouse users' interest and desire to purchase. Businesses can increase the attractiveness of products by introducing the cultural background and production methods of the food.
Cultural and creative products
Artworks such as paintings, sculptures, ceramics, etc. have high artistic and collectible value. They also have a certain audience on TikTok. Businesses can attract users' attention and purchases by showcasing the creative process and artistic styles of artworks. For example, unique style paintings and exquisite ceramic crafts can be loved by users on TikTok.
Handicrafts: such as hand-woven products, handmade jewelry, handmade leather goods, etc., these handicrafts have unique craftsmanship and design, reflecting the creator's personality and creativity. On TikTok, users enjoy watching the production process and finished product display of handicrafts, thereby understanding the value and charm of handicrafts. Businesses can increase the attractiveness of products by collaborating with artisans to showcase the production process and stories of handicrafts.
Design products: including graphic design works (such as posters, illustrations, packaging design, etc.), product design works (such as furniture, lighting, stationery, etc.), etc. These design products have high aesthetic and practical value, suitable for promotion on TikTok. Businesses can attract users' attention and purchases by showcasing the design concepts, usage scenarios, etc. of the design products.
6. Sports and Outdoor
Sports equipment: such as sports shoes, sportswear, sports equipment (such as dumbbells, yoga mats, jump ropes, etc.), with the increasing awareness of health, the demand for sports equipment is also constantly increasing. On TikTok, users enjoy watching sports and fitness content, so sports equipment products can be well integrated into relevant content for promotion. For example, a comfortable and breathable pair of sports shoes, a stylish set of sportswear, or a practical piece of sports equipment can attract users' attention and purchases.
Outdoor products such as tents, picnic supplies, mountaineering equipment, bicycles, etc. Outdoor enthusiasts are an important user group of TikTok, and they have a great demand for outdoor products. Businesses can attract users' attention and purchases by showcasing the usage scenarios and features of outdoor products. For example, a lightweight and portable tent, a practical set of picnic supplies, or a high-performance bicycle can all be favored by users on TikTok.
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