Amazon Platform's Supervision Rules for Merchants

Created on 2024.12.10

Rules for Product Listing Page

Description accuracy: Merchants must provide accurate and complete product description information so that consumers can fully understand the characteristics, functions, usage methods, ingredients, etc. of the product. It is not allowed to intentionally conceal or falsely advertise relevant information about the product.

Image Quality: Product images need to be clear, high resolution, and accurately reflect the appearance, color, size, and other features of the product. Images should not be excessively edited or modified to avoid misleading consumers.

2. Account Management Rules

Authenticity of Registration Information: When registering an Amazon account, merchants need to provide authentic and valid documents such as business licenses, legal identification, dual-currency credit cards, etc. If any false or forged information is found in the registration, Amazon reserves the right to suspend the account.

Account uniqueness: Each merchant can only have one account on each site, and it is forbidden for the same merchant to open multiple stores on the same site. Amazon's audit system will determine the existence of related accounts based on information such as IP, computer hardware, MAC address, etc., and related accounts that violate the rules will be banned.

3. Rules for Intellectual Property Protection

Prohibition of Infringement: Merchants are not allowed to sell counterfeit and shoddy products, infringe on the intellectual property rights of others such as trademark rights, patent rights, copyright, etc. If a merchant is complained of infringement, Amazon will conduct an investigation and make a judgment within a short period of time. Once infringement is confirmed, the merchant will face penalties such as product removal and account suspension.

Brand Filing: Merchants can file for their brand, submit relevant brand audit materials to obtain protection for their brand on Amazon. After the brand filing, if there is any infringement, Amazon will handle it more quickly, helping to better protect the rights of merchants.

4. Customer Service Rules

Respond promptly: Businesses need to respond promptly to consumer inquiries and complaints, typically within 24 hours. Businesses should carefully address consumer questions, providing professional and accurate information.

Problem solving: Merchants should actively resolve consumers' issues and disputes. For consumers' requests such as returns and refunds, they should handle them promptly according to Amazon's relevant policies to ensure that consumers' legitimate rights and interests are protected.

5. Logistics Service Rules

Inventory Management: Merchants need to maintain accurate inventory information, update inventory quantities in a timely manner, and avoid situations such as stockouts and overselling. If a merchant's inventory management is poor, leading to orders being unable to be shipped on time, it will affect the merchant's performance indicators.

Delivery time: Merchants need to deliver goods on time according to the agreed time to ensure that the products can be delivered to consumers on time. Amazon has strict assessments on the delivery time of merchants, including indicators such as pre-fulfillment cancellation rate (the proportion of orders canceled before shipment) and delayed delivery rate. Merchants need to make efforts to keep these indicators within the range specified by Amazon.

6. Product Compliance Rules

Product Safety: Merchants must ensure that the products they sell comply with relevant safety standards and regulations, such as electrical safety standards for electronic products and food safety standards for food products. If a product poses a safety hazard, Amazon has the right to remove the product from sale and penalize the merchant.

Product Certification: For some specific products, such as cosmetics requiring FDA certification, electronic products requiring relevant safety certifications, etc., merchants need to provide corresponding certification documents to prove the compliance of the products.

7. Prohibited Violations Rules

Prohibit manipulation of comments and sales: Merchants are not allowed to manipulate product reviews and sales through methods such as brushing orders, brushing positive reviews, and cashback. Amazon will monitor merchants' behavior through big data analysis and other means, and once any violation is detected, strict penalties will be imposed on the merchants.

Prohibit false shipment: Merchants are not allowed to falsely fill in shipping information, such as filling in virtual tracking numbers when the goods have not been shipped. False shipment not only affects the shopping experience of consumers but also violates Amazon's platform rules, and merchants will be penalized as a result.

Joint entrepreneurship will create a new benchmark in the legal industry with professional service and excellent brand!

Joint Venture (Guangzhou) Law Firm

Phone: 02085516760 18928998018

Email: hbliu@lhcy020.com

Address: Room 3118, Huijin International Financial Center, No. 660 Huangpu Avenue, Tianhe District, Guangzhou

Joint Venture (Guangzhou) Law Firm.

电话

微信

Amazon Platform's Supervision Rules for Merchants

Follow Us