Points to Note When Opening a Store on Amazon

Created on 2024.12.04

1. Register

1. Data Preparation and Authenticity:

Business License: Ensure that the business license is genuine and valid, with no abnormal business operations. It is recommended to use the company's business license for registration, as it can provide higher credibility and more functional permissions. If it is a trading company, the business scope should have a sales nature.

Legal person information: The legal person's ID card must be valid and consistent with the legal person information on the business license. The provided ID card scan should be clear and identifiable, avoiding blurriness, missing parts, etc.

Other information: Prepare an email address, phone number, dual-currency credit card (such as Visa, MasterCard, etc.) that has not been registered or used for an Amazon account, for account registration and verification. All information filled in must be true and accurate. Once Amazon discovers false information, the store may be banned.

Account uniqueness: Amazon stipulates that an independent company or individual can only have one account on a single Amazon site. It is prohibited for the same individual or company to operate and hold multiple seller accounts, otherwise it will be considered a violation, leading to the account being suspended.

2. Product selection aspect:

Market research: Before selecting products, it is important to have a deep understanding of the target market's needs, consumer trends, competitive landscape, etc. You can utilize Amazon's sales data, market research tools, and other data analysis platforms to identify products with potential. For example, focus on niche areas within popular categories and look for products that meet market demand that has not been fully satisfied.

Product Quality: Product quality is the lifeline of the store. When choosing suppliers, strict screening and evaluation should be conducted to ensure that suppliers can provide stable, high-quality products. At the same time, keep the purchase invoice, a regular invoice is sufficient, if it is a trader, a verifiable value-added tax invoice is required, which is necessary for later audits or category applications.

Intellectual Property Rights: Avoid selecting products with intellectual property issues, such as infringing brands, appearance designs, patents, etc. When selecting products, conduct thorough investigations and verifications to ensure that the products sold will not infringe on the intellectual property rights of others. Otherwise, you may face the risk of legal action and store closure.

3. Logistics and Distribution:

FBA vs. Self-shipping: Amazon offers two logistics options, FBA (Fulfillment by Amazon) and self-shipping. FBA involves storing goods in Amazon's warehouses, with Amazon handling packaging, shipping, and customer service. This method can increase product exposure and delivery speed, but costs are relatively high. Self-shipping, on the other hand, requires sellers to handle packaging and shipping themselves, offering more flexibility but necessitating sellers to manage logistics and customer service. Sellers should choose the appropriate logistics method based on their product characteristics, sales strategies, and financial situation.

Logistics Partner: If you choose to ship on your own, you should select a reliable logistics partner to ensure that the goods are delivered to customers in a timely and accurate manner. Understand the transportation time, freight rates, package tracking, and other services of the logistics company, and choose a logistics company with high cost performance and good service quality. At the same time, pay attention to the customs clearance capability of the logistics company to ensure that the goods can smoothly pass through customs.

Store Operations

Listing optimization

Title: The title should be concise and clear, accurately describing the key information of the product, such as brand, model, function, features, etc., while also including core keywords to improve the product's ranking in search results.

Pictures: Pictures are an important factor in attracting customers. High-quality, clear, multi-angle product images should be provided to showcase product details and usage scenarios. The size and format of the images should meet Amazon's requirements.

Description: The product description should be detailed and accurate, highlighting the advantages and selling points of the product, and addressing any questions that customers may have. At the same time, pay attention to the fluency and professionalism of the language expression, avoiding grammar and spelling errors.

Customer Service: Timely respond to customer inquiries and complaints, provide high-quality customer service. Amazon places great importance on customer experience, and the quality of seller's customer service will affect the store's rating and ranking. Treat customer inquiries seriously, actively resolve issues, and avoid negative feedback.

Comply with platform rules: Strictly abide by all rules and policies of Amazon, such as prohibiting brushing orders, brushing reviews, operating multiple accounts, and other violations. Understand Amazon's sales policies, intellectual property policies, prohibited goods policies, etc., to ensure that your operations are legal and compliant.

2. Tax Compliance

Understanding Tax Policies: Tax policies vary in different countries and regions. Sellers need to understand the tax requirements of the country or region where they are selling, including value-added tax, customs duties, sales tax, etc. For example, in the European market, sellers may need to register for a VAT (Value Added Tax) number and declare and pay taxes as required.

Tax declaration and payment: According to local tax regulations, timely tax declaration and payment should be made. Professional tax consultants can be hired or tax declaration software can be used to ensure the accuracy and timeliness of tax declaration. Otherwise, there may be risks of tax fines and store operation.

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Points to Note When Opening a Store on Amazon

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